COMPANY NAME is a company that innovates and distributes unique ranges of products for consumers in the beauty and hair care industry. The company’s first range, Aurrelle, is a high-end hair care range designed to revolutionise and simplify the way that women of all color care for their hair.
With the introduction of an organic, modern range of haircare products developed using indigenous African essential oils, the brand retails in
Swizterland and Internationally.

Mission:
To provide superior hair care products to the market through commitment to research, innovation and insight into the ethnic consumer’s needs.

Vision:
To be the leading brand in African-produced luxury hair and beauty products; a brand with a powerful global presence and a reputation for excellence.